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Director of Marketing & Branding – Pro Athlete 4 views

This position has been tweaked since our last marketing posting with updated criteria to fit our current needs. The time to fill for this position will be timely and may not be filled until 2021.

 

We are looking for a strong performer to drive brand strategy for Pro Athlete’s portfolio of brands. This person will be an integral part of the leadership team, responsible for managing the launch and growth trajectory of a new brand we have acquired, and responsible for ongoing brand management of our existing products. We are seeking someone with seven to ten years of brand management experience who is strategically-minded and has the potential to grow as we do. The Director of Marketing & Branding will have three managers reporting to them.
Key responsibilities:
  • Working with the CEO to formulate an overarching brand strategy for each brand in the portfolio
  • Ownership and embodiment of the total persona of each Pro Athlete brand. Championing these internally as well as the external vision for how our brands compete and build brand equity in our target markets.
  • Identifying and managing against key metrics that represent the portfolio’s growth goals
  • Developing strategies and managing a team responsible for marketing campaigns across website, social media, and e-communications
  • Ensuring that the end-to-end customer experience is aligned with the brand strategy
  • Interpreting analytics of Pro Athlete’s internal team regarding the success of marketing campaigns, and identifying insights that drive ongoing growth
Required Education and Experience:
BS/MS degree in marketing or related field or equivalent experience with a minimum of 7-10 years in a brand management, marketing, or strategy role.

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Company Information
  • Total Jobs 1 Jobs
  • Location Kansas City
  • Full Address 10800 N Pomona Ave. Kansas City, MO 64153

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